Wexner Heritage Village Looks to Innovate for Growth


By diversifying its offerings and partnering with the area’s acute care leaders, Wexner Heritage Village has been able to thrive, despite sweeping changes in the healthcare industry that have made the traditional nursing home model unsustainable.

And with foresight and planning, the organization has been able to continue to grow, doubling its revenue over the last eight years.

Most recently, WHV has focused on strengthening its home care business by combining its geriatric care management practice and home health services under a single umbrella known as Wexner Home Care.

“We are the only provider in our area that ensures every home care client no-cost supervision of their case by a professional geriatric care manager,” Rosen said. “We want to be an active partner in our clients care and they and their families really seem to appreciate that.”

Recently, WHV launched Wexner OneCall, a single telephone number potential clients and their families can call for help sorting out their senior healthcare and housing needs.

“We have found that a lot of the people who call us for help, don’t really understand what is available or don’t know how to find what they need,” Rosen said. “By matching the caller with the appropriate line of business from the start, Wexner OneCall lets us capture customers who, in the past, might have fallen through the cracks.”

The number is manned by a staff member 24 hours a day, 7 days a week and all calls are returned within 24 hours by an experienced WHV associate who can connect potential customers with any of the WHV lines of business: home care, hospice, independent and assisted living, rehabilitation, memory care assisted living and long-term care.

Additionally, in 2015 WHV plans to expand its memory care assisted living residence, The Cottage, from its original 10 suites to 18. The Cottage opened in 2011 and was fully occupied, with a waiting list, within months of opening.

“Demand for assisted living coupled with dementia-related care will only continue to grow over the next several decades, as more than 70 million Baby Boomers continue to age, because it provides a better quality of life and is more cost effective than traditional nursing home care,” Rosen said. “We are constantly exploring how we can best provide care and support for those with dementia and their caregivers.”

Partnerships with some of central Ohio’s strongest acute care organizations – The Ohio State University Wexner Medical Center and OhioHealth – are also fueling growth at Wexner Heritage Village.

WHV’s Zusman Hospice has just renewed its contract to be the exclusive hospice provider within the OSU hospital system. Zusman maintains two hospice rooms at the hospital’s Ross Heart Hospital, which has increased admissions and grown the organization’s census.

And earlier this year, WHV’s Wexner Rehabilitation was selected to join OhioHealth’s Skilled Nursing Facility Continuing Care Network. That partnership allows WHV to share best practices with other area senior healthcare organizations and puts it on OhioHealth preferred providers list.

Also in 2014, WHV opened wellness clinics inside its two subsidized housing complexes for older adults. Combined, the two properties serve nearly 200 residents.

“The goal of the wellness clinics is simple,” Rosen said. “We want to enable our residents to remain independently in their homes, out of the hospital and out of the much costlier nursing home, for as long as possible. Plus, it gives us an opportunity to introduce our residents to Wexner Home Care and turn them into clients.”

When you put all of this together, Rosen said, it satisfies the organization’s objective of being an active partner in every patient’s care.

“Wexner Heritage Village has been looking after our community’s older adults at one of the most vulnerable times in their lives for more than 60 years,” he said. “Everything we do, especially these most recent changes, is with an eye toward being around another 60 years, or more.”


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